Vietnamese automaker VinFast is pulling a late demand lever in 2024 to entice US prospects to get behind the wheel of its VF 8 SUV. Designed for SUV-loving households within the US, the VinFast VF 8 is now out there to lease for effectively beneath $300 a month with $0 down.
The VF 8 is VinFast’s ($VFS) flagship EV, hitting the US market two years in the past as a 2023 mannequin. We drove the VF 8 early on, and it was nice, however there have been some clear bugs that wanted to be sorted out. We famous that 2024 could be a pivotal yr for the Vietnamese automaker seeking to increase revenues and make up for missed supply targets in 2023.
This yr, the automaker turned to its mother or father firm, Vingroup, and its founder for added funding whereas launching two new fashions, together with the three-row VF 9.
Though it confronted early software program hiccups, VinFast pushed ahead to get extra of its VF 8 SUVs on US roads, pulling demand levers whereas increasing its stateside seller community. At this time, VinFast has introduced an attractive new lease program for the VF 8 that requires $0 down at signing.
VinFast is providing a VF 8 lease for $279/month
VinFast revealed a press launch at the moment that’s extra of a love letter to its flagship VF 8 SUV, which features a little tidbit a few new lease deal. When you get by way of the paragraphs of the Vietnamese automaker shilling its innovation and nod to its spot on TIME’s 2024 record of influential corporations, there’s a juicy little bonus for any prospects all for a brilliant low-cost EV lease from a comparatively unknown and unproven automaker.
VinFast hailed its new VF 8 lease supply as one of the aggressive within the US, and that’s laborious to argue. Proper now, you may lease a base-level ECO trim of the SUV for $0 down and $279 a month thereafter. The VinFast VF 8 lease time period is 24 months and contains 10,000 miles a yr.
Be aware that VinFast doesn’t have showrooms in all 50 states but, so if , it’s finest to see if the VF 8 and subsequent lease are even potential in your space. What do you assume? Would you check out a VF 8 for 2 years and avoid wasting inexperienced?
Electrek’s take
The worth of this lease supply for a VF 8 from VinFast can’t be denied, nevertheless it’s nonetheless a tricky promote for numerous causes. As somebody who has pushed the VF 8, I feel it’s greater than ample and may do the job for many individuals, particularly these new to EVs who don’t have something to match it to.
My first journey was far too early on within the growth course of, and there have been too many points for me to overlook, so I’d personally go on this supply. Nevertheless, VinFast has accomplished a number of work to resolve these software program points for different customers.
I nonetheless assume the most important hurdle right here is model consciousness. The common US shopper has no concept VinFast exists and isn’t looking for out extra data on it to maybe encounter this VF 8 lease deal. It’s a steal for individuals who are conscious of the model and really feel comfy committing to 2 years of driving one, however that appears like a distinct segment phase in an already small market pattern.
I additionally assume this demand lever reveals proof that VinFast will not be making the impression on the US promote it had hoped with the VF 8. I’ll have an interest to see the place their 2024 financials land and the way these examine to a yr in the past, when deliveries had been decrease than anticipated. We’ll regulate that and report again.
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