August 2024 gross sales figures are in, and with that, Proton gross sales has exceeded the 100,000-mark for the sixth yr operating. Final month noticed gross sales of 12,690 models (together with exports, which is how Proton counts), bringing the year-to-date (YTD) tally to 101,489 models. The corporate says that it has solidified its second place within the total league desk with a forecast market share of 19%.
Complete business quantity (TIV) for the Malaysian automotive market is estimated to have grown by 1.3% month-on-month to roughly 72,678 models in August, whereas the YTD determine is estimated to be at 534,766 models, a rise of 6.2% over 2023, Proton says.
Highlights for the month embrace sturdy gross sales of the Proton X50 for a second consecutive month (up to date X50 ‘RC’ was launched in early June) and export quantity doubling in comparison with July because of a report month in Brunei.
With 2,440 models delivered in August, YTD gross sales of the B-segment SUV now stand at 15,229 models. General, the evergreen Saga leads the best way in complete gross sales – following report supply of seven,855 models in July, gross sales of the price range sedan got here in at 6,211 models final month for a YTD complete of 48,904 models, up 6.7% over 2023.
The S70 sedan contributed 1,205 models (13,755 YTD), the Persona 1,452 models (13,116 YTD) and the X90 flagship SUV noticed gross sales of 241 models in August (2,507 YTD). There have been 403 patrons of the Iriz hatchback (3,719 YTD).
“In gentle of the resilient home financial system, with GDP development projected at 4% to five%, Proton agrees with the Malaysian Automotive Affiliation’s resolution to extend the full-year TIV projection to 765,000 models and we stay optimistic concerning the potential for additional development within the native automotive business. Malaysia’s automotive market stays buoyant, and that is mirrored by our gross sales quantity exceeding 100,000 models for a sixth consecutive yr with 4 months remaining in 2024,” stated Roslan Abdullah, CEO of Proton Edar.
“Whereas there was a variety of competitors this yr from new manufacturers, market response to Proton’s newest up to date fashions has been optimistic with sturdy reserving numbers seen nationwide. It is a testomony to the effectiveness of the enhancements made and speaks volumes concerning the significance of getting a market main community of 3S/4S retailers to serve our prospects’ wants,” added Roslan, who can be deputy CEO of Proton.
As for exports, Proton’s major mannequin is the Saga, which once more led the pack with 140 models in August. Proton has shipped a complete of two,110 models to its worldwide distributors this yr. Final month, Brunei set a month-to-month report with 120 models offered there.
“As considered one of our first export markets, Proton has a protracted historical past with Bruneian automotive patrons stretching again to the unique Proton Saga. Due to the painstaking efforts of Pad Motors Proton Brunei and our newest vary of clever fashions, the model has undergone a rejuvenation within the nation resulting in attaining a report gross sales month in August,” Roslan stated.
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