- Kia’s Plan S 2030 enterprise technique up to date with development methods for brand new merchandise, concentrate on electrification dedication
- Kia goals for international gross sales of 4.19 mln models, market share of 4.5%, by 2030
- EV: Goal of 1.26 mln EV gross sales by 2030
… World EV market share of 4.3%; enlargement of quantity EV lineup
- PBV: To promote 250,000 PBVs by 2030
… Launches of PV5 in 2025, PV7 in 2027 and PV9 in 2029
- Pickup Truck: So as to add an EV pickup mannequin for North America, constructing on Tasman pickup’s success
… Concentrating on international Tasman gross sales of 80,000 models per 12 months
- Intention to attain KRW 170 tln in income, over 10% working revenue margin by 2030
- Kia to take a position KRW 42 tln from 2025-2029, together with KRW 19 tln for future enterprise
- 2025 enterprise steering
…Concentrating on greater than KRW 112 tln in income, market share of three.7%
… Working revenue margin of 11% on international gross sales of greater than 3.2 mln models
Kia Company (Kia) at the moment shared its mid-to-long-term enterprise methods and monetary targets at its CEO Investor Day held in Seoul, Korea.
As a part of Kia’s up to date Plan S technique – the model’s mid-to-long-term marketing strategy – the corporate outlined its daring technique to attain international gross sales of 4.19 million models by 2030, together with 2.33 million hybrid and absolutely electrical autos (EVs).
Leveraging its agility and suppleness in response to the market surroundings, Kia will diversify its development engines by introducing new fashions – similar to PBVs and pickup vans – and different key future companies.
“Since launching the Kia Transformation technique in 2021, Kia has repeatedly progressed to change into a supplier of sustainable mobility options that innovate house and allow prospects to make higher use of their time past typical technique of transportation,” mentioned Ho Sung Tune, President and CEO of Kia. “We’ll proceed to develop the model by implementing mid-to-long-term methods to strengthen our inside stability and reply successfully to modifications within the auto business.”
※ Summarized Plan S 2030
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Gross sales Enlargement |
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Numerous Lineup |
• 4.19 million international gross sales by 2030 – 2.33 million EV (1.26 million) and xHEV (1.07 million) – 15 EV fashions and 10 xHEV fashions by 2030 • Improve international manufacturing capability by 17 p.c to 4.25 million models by 2030 • Diversifying hybrid lineup, increasing EV and PBV ranges, introduce Tasman pickup |
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Technique Particulars |
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Development by New Mannequin |
EV |
• EV lineup to increase with EV3, EV4, EV5, and EV2 • Concentrating on 1.26 million EV gross sales by 2030 • Enhancing EV customer support and charging infrastructure through strategic partnerships • Optimized versatile manufacturing throughout international manufacturing amenities |
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PBV |
• Concentrating on 250,000 PBV gross sales by 2030 • Diversify PV5 providing throughout 5 physique varieties with market-specific conversion fashions • PV7 to affix PBV lineup in 2027; PV9 arrives in 2029 |
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Pickup |
• Tasman pickup truck to launch; annual gross sales of 80,000 models and 6 p.c M/S goal • Assembly numerous market wants with ICE and EV fashions • New EV pickup for N. America deliberate; long-term annual gross sales goal of 90,000 models |
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Future Enterprise |
• Concentrate on improvement of SDVs and autonomous driving, creating robotic • Launch of SDV Tempo Automobile in 2026 and implementation of Degree 2+ autonomous driving from 2027 |
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Annual & Mid-to-long-term Enterprise and Monetary Targets |
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2025 |
• Launching 5 new fashions, one product enhancement mannequin, and three derivatives • Wholesale gross sales goal of three.22 million models, up 4.1 p.c 12 months on 12 months • Reaching income of KRW 112 trillion, a 4.7 p.c year-on-year rise; |
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Mid-to-long-term |
• Funding of KRW 42 trillion from 2025 to 2029 to drive long-term development • Reaching KRW 170 trillion in income; KRW 18 trillion in working revenue, over 10 p.c working revenue margin by 2030 • Whole shareholder return goal set as 35 p.c for 2025-2027 interval |
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■ Gross sales enlargement to 4.5% market share with 4.19 million automobile gross sales by 2030
Kia plans to promote 1.11 million models in North America and 774,000 models in Europe by 2030, whereas aiming for gross sales of 580,000 models in Korea. In India, Kia will increase gross sales across the newly launched Syros, aiming for 400,000 models.
The corporate goals for two.33 million electrified automobile gross sales by 2030, making up 56 p.c of its complete gross sales goal. This purpose consists of EVs, which can account for 1.26 million models, and xHEVs[1], which can account for 1.07 million models. In main markets, the proportion of electrified mannequin gross sales is focused to extend to 70 p.c in North America, 86 p.c in Europe, 73 p.c in Korea, and 43 p.c in India.
To fulfill demand, Kia will improve international manufacturing capability by 17 p.c, from 3.63 million models in 2025 to 4.25 million models by 2030.
Kia will diversify its hybrid lineup throughout all segments, from compact to full-size fashions, together with autos such because the Seltos and Telluride SUVs. In response to rising hybrid demand, the corporate goals to extend hybrid gross sales to almost a million models by 2030 – double the 490,000 models anticipated in 2025.
To speed up the EV transition, Kia will lead the mass adoption of EVs by increasing its EV lineup with the addition of one other quantity mannequin, the EV2, following the EV3, EV4, and EV5. The corporate can even increase its Platform Past Automobile (PBV) lineup, beginning with the PV5 this 12 months, and enter the pickup truck phase to strengthen its aggressive edge.
■ New mannequin development methods: EV, PBV, and Pickup Truck
Technique ① : Strengthen EV management with launch of full quantity mannequin vary
Kia has set a purpose of accelerating EV gross sales to 1.26 million models by 2030. This might be supported by strengthening its EV management with quantity fashions, enhancing price competitiveness, enhancing customer support, and optimizing manufacturing methods.
Constructing on the success of the flagship EV6 and EV9, Kia will increase its quantity EV lineup with the introduction of the EV3, EV4, EV5, and EV2.
Value innovation methods will concentrate on optimizing {hardware} by inside and exterior designs that supply true worth to prospects whereas standardizing EV software program by next-generation digital structure.
Kia will improve EV customer support by increasing specialised upkeep networks, introducing licensed EV restore coaching packages, and offering distant diagnostic providers.
EV charging infrastructure improvement will proceed by Kia’s strategic partnerships, together with with E-pit in Korea, in addition to the IONNA three way partnership (JV) in North America, and Ionity JV in Europe.
Optimized EV manufacturing
To optimize its provide chain, Kia will increase native EV manufacturing in key areas. Korea will function the worldwide hub for EV improvement and manufacturing, North America will concentrate on mid-to-large SUVs, Europe on compact SUVs and hatchbacks, and India on regionally focused compact SUVs.
Kia will keep flexibility by producing its total lineup – inside combustion engine autos, hybrids, and EVs – at 13 present manufacturing amenities worldwide whereas enhancing manufacturing effectivity with two devoted EV crops.
The Gwangmyeong EVO Plant, which started operations final 12 months, is driving EV adoption with the manufacturing of the EV3. Kia’s second quantity EV mannequin, the EV4, started mass manufacturing in March and is ready for international launch. Moreover, the model’s Hwaseong EVO Plant, which can start PV5 manufacturing in step with its launch in July 2025, will increase to incorporate PV7 manufacturing in 2027, strengthening its market positioning.
Technique ② : PBV enterprise enlargement as a brand new development momentum
Kia is ready to revolutionize the mobility business by increasing its PBV enterprise, enhancing development momentum, and redefining its customer-centric enterprise framework.
By 2030, the corporate goals to focus on aggressively the rising demand for electrical gentle business autos (LCVs), with a purpose of promoting 250,000 PBVs throughout Europe, Korea, and different international markets.
To determine a dominant place within the PBV sector, Kia’s strategic focus is on 5 key areas:
- Product
- Manufacturing
- Options
- Companies
- Channels
2-1. Numerous PBV lineup
Following the launch of the PV5 in July 2025, Kia will increase its PBV lineup with the introduction of the PV7 in 2027 and the PV9 in 2029. The PV5 might be obtainable in Passenger, Cargo, and Chassis Cab physique varieties, together with conversion fashions together with B2C Premium, Gentle Camper, Crew Van, Open Mattress, and Field/Refrigerated Truck variants.
2-2. Specialised manufacturing for PBVs
Kia is constructing a versatile and environment friendly manufacturing ecosystem on the Hwaseong EVO Plant and is establishing a conversion middle to develop and manufacture PBV conversion fashions. Kia can even companion with main native conversion corporations in key areas, guaranteeing that custom-made PBVs meet distinctive market-specific wants with distinctive high quality and reliability.
2-3. Custom-made options for enterprise effectivity
Kia’s PBV options, based mostly on Hyundai Motor Group’s Software program-Outlined Automobile (SDV) idea, will improve buyer experiences by strategic partnerships with international know-how corporations.
Fleet administration providers might be enhanced with AI-powered predictive upkeep and contextual accident evaluation. These capabilities might be built-in into Kia’s third-generation Fleet Administration System (FMS), serving to companies enhance operational effectivity and cut back prices.
2-4. Packaged providers for seamless operations
Kia will package deal its FMS options with important operational providers, together with financing, charging, and upkeep, to streamline automobile possession and administration for B2B prospects. These service packages might be built-in with a one-billing system, offering a seamless fee expertise and maximizing comfort for enterprise purchasers.
2-5. Optimized buyer and gross sales channels
Kia is enhancing the B2B buyer journey by optimizing each on-line and offline gross sales channels.
Offline, the corporate will designate choose dealerships as PBV specialists and develop enterprise lounges the place prospects can expertise the total vary of PBV autos, options, and providers in a single location.
On-line, Kia will launch a devoted PBV web site for patrons and a body-builder conversion portal for conversion companions to make sure easy accessibility to PBV-related info and providers.
As a pivotal development engine, Kia’s PBV enterprise will proceed to increase throughout markets and enterprise fashions. The corporate goals to broaden its buyer base past conventional B2C passenger automobile consumers and faucet into the B2B LCV phase. Regionally, Kia plans to increase PBV operations from its major targets – Europe and Korea – to North America, the Center East, Asia-Pacific, and Japan.
Technique ③ : Pickup truck – getting into a brand new phase with launch of Tasman
Kia goals to satisfy numerous market wants for pickup vans with each inside combustion engine (ICE) and EV fashions. The model’s first pickup truck, the Tasman, will launch in Korea, Australia and rising markets, with an annual gross sales goal of 80,000 models and a six p.c market share.
In North America, Kia plans to introduce an EV pickup truck based mostly on a brand new EV platform designed for each city and out of doors use. With this progressive mannequin, Kia targets mid-to-long-term annual gross sales of 90,000 models and a seven p.c market share. The automobile will characteristic best-in-class inside and cargo house, a sturdy towing system, off-road capabilities, and superior infotainment and security options.
■ Product improvement instructions and future enterprise
Kia’s product technique focuses on catering to numerous buyer wants by 4 key pillars: connectivity, autonomous, efficiency, and design.
- Connectivity: Kia will increase Over-the-Air (OTA) performance to maintain automobile software program up to date remotely and allow diagnostic capabilities. Linked automotive providers will increase from 34 international locations in 2024 to 71 international locations by 2026, together with the Center East, Asia-Pacific, and Latin America.
- Autonomous: Kia will improve in-house autonomous driving software program and automobile integration whereas partnering with exterior events for automobile information, infrastructure, and business requirements. These developments will align with the corporate’s transition towards SDVs.
- Efficiency: Kia will enhance driving efficiency and gas effectivity with its next-generation hybrid powertrain and an Prolonged Vary Electrical Automobile (EREV) system that mixes EV and ICE advantages. Superior battery know-how will improve power density and cold-weather efficiency, whereas an improved energy electronics system will enhance charging pace, security, and sturdiness.
- Design: Kia continues to additional develop its Opposites United design philosophy, making use of this to future quantity EV fashions, together with EV2.
Develop space of future enterprise: SDV, autonomous driving, robotics, and AAM
To speed up Hyundai Motor Group’s SDV improvements, Kia is cooperating with a number of events throughout the Group, together with the Superior Automobile Platform Division and its international software program middle, 42dot.
Kia is accelerating its transition to SDVs by creating three core applied sciences: a sophisticated electrical/digital (E/E) structure that allows seamless updates and optimizes efficiency; a sturdy SDV working system that ensures a steady and uninterrupted person expertise; and software program that gives a platform for intuitive, ultra-personalized functions that improve connectivity and performance.
In 2026, Kia plans to unveil its SDV Tempo Automobile, that includes full-stack SDV know-how and AI-integrated autonomous driving know-how. Following the debut of this automotive, Kia targets implementation of Degree 2+ autonomous driving, that includes extra superior and steady autonomous methods and AI-powered know-how whereas laying the groundwork for mass manufacturing and a complete software program ecosystem from 2027.
Kia is collaborating with Hyundai Motor Group’s key know-how associates, together with Motional, Boston Dynamics, and Supernal, to combine future applied sciences and develop new enterprise fashions.
Kia is working with Motional to use autonomous driving know-how throughout its EV lineup. For logistics, Kia and Boston Dynamics are getting ready for the way forward for automation utilizing the robotics specialist’s Stretch logistics robotic and integrating PBVs with the Spot quadruped robotic for last-mile deliveries.
By means of its partnership with Superior Air Mobility (AAM) firm Supernal, Kia goals to attach PBVs with air mobility options to create a seamless multimodal transport community.
■ Annual and mid-to-long-term enterprise and monetary objectives
Regardless of international uncertainties final 12 months, Kia achieved record-high outcomes with KRW 107.4 trillion in annual income and an 11.8 p.c working revenue margin.
Persevering with this momentum from 2024, Kia has set its 2025 marketing strategy with wholesale gross sales of three.22 million models, a 4.1 p.c improve 12 months over 12 months. As well as, the corporate goals to attain income of greater than KRW 112 trillion, up 4.7 p.c from a 12 months earlier, with an working revenue margin of 11 p.c.
In 2025, Kia will launch 5 new fashions, one product enhancement mannequin, and three derivatives. The Tasman pickup will create new demand and drive income development, whereas the EV4 will proceed to steer quantity EV adoption. Moreover, the launch of the PV5 will mark the start of Kia’s devoted PBV enterprise.
Within the mid-to-long time period, Kia goals to attain KRW 170 trillion in income and KRW 18 trillion in working revenue by 2030 – an working revenue margin of greater than 10 p.c.
The corporate plans to keep up sturdy profitability in the long run by quantity development alongside profitability enchancment methods for hybrids and EVs and software-driven enterprise mannequin transformation, with a robust concentrate on SDVs.
■ Future funding plan and shareholder return coverage
Kia plans to take a position a complete of KRW 42 trillion over the subsequent 5 years. This represents a rise of KRW 4 trillion in contrast with the announcement final 12 months. Of this, KRW 19 trillion might be allotted to future enterprise, together with electrification, SDVs, robotics, and AAM.
Kia additionally reiterated its mid-term monetary objectives from 2025 to 2027, which embody attaining annual income development of over 10 p.c, an working revenue margin of over 10 p.c, and a return on fairness (ROE) of over 15 p.c.
To attain balanced mid-term monetary objectives, Kia has set a complete shareholder return (TSR) goal of 35 p.c throughout this era, which incorporates dividends, buy of shares, and cancellation of shares.
The corporate will proceed to implement a shareholder-friendly return coverage, with a minimal per-share dividend of KRW 5,000. To boost transparency, the corporate will buy and cancel as much as 10 p.c of web revenue.
[1] Hybrid electrical autos (HEVs), plug-in hybrid autos (PHEVs), and Prolonged Vary Electrical Autos (EREVs)
