- UX Studio Seoul is among the world’s first participatory open analysis hubs, partaking prospects in designing future mobility experiences
- The Group goals to advance mobility person expertise (UX) by integrating actual person insights immediately into automobile design and growth
- Guests can check UX ideas utilizing VR, be part of analysis packages, and discover the Group’s software-defined automobile (SDV) structure within the Open Lab
- UX researchers and chosen prospects work collectively to validate mobility UX ideas by real-world simulations within the Superior Analysis Lab
Hyundai Motor Group (the Group) is opening the ‘UX Studio Seoul’ in Gangnam – an iconic Seoul district and tech startup hub – on July 3. The brand new participatory analysis middle is designed to co-create future mobility experiences in collaboration with customers, marking a big milestone within the Group’s ongoing journey of innovation.
The UX Studio Seoul is among the first open analysis platforms within the world automotive trade the place prospects can actively take part within the growth of mobility person expertise (UX) and apply their insights to UX ideas. Clients can freely discover numerous future mobility environments, participate in pioneering UX analysis, and expertise firsthand how buyer suggestions influences automobile options and their growth.
“Our imaginative and prescient for the very best UX goes past comfort to foster a really inspiring mobility expertise,” stated Hyolin Kim, Vice President and Head of the Function Technique Group at Hyundai Motor Group. “On the coronary heart of this imaginative and prescient is the voice of our prospects. UX Studio Seoul shouldn’t be about delivering a one-way expertise – it’s a collaborative hub the place buyer insights are immediately built-in into the precise automobile growth course of.”
The opening of UX Studio Seoul displays the Group’s dedication to revolutionizing person experiences amidst a paradigm shift pushed by electrification and autonomous driving. The studio will showcase the Group’s skill to ship differentiated worth throughout all facets of mobility, together with driving efficiency, infotainment techniques, and comfort options, guaranteeing that each touchpoint enhances prospects’ mobility expertise.
Open Lab: Mobility Consumer Interplay and Exhibitions
The primary ground of UX Studio Seoul options the ‘Open Lab’, an interactive house divided into three distinct areas: UX Check Zone, SDV Zone, and UX Archive Zone. Every space is thoughtfully designed to offer guests with distinctive alternatives to discover the cutting-edge applied sciences and analysis processes that outline the Group’s strategy to mobility UX.
- UX Check Zone presents guests a possibility to grasp the UX analysis course of by three sections: UX Perception, UX Idea, and UX Validation.
- UX Perception introduces the general UX analysis course of by giant shows. Guests can submit their concepts about mobility UX after experiencing experimental automobile doorways, seats, and middle consoles outfitted with key UX ideas.
- UX Idea encompasses a picket examine buck[1], permitting guests to discover numerous UX ideas equivalent to seating preparations, storage options, and transferring consoles. VR units allow guests to expertise these options in an immersive atmosphere.
- UX Validation features a validation buck[2] for driving simulations, the place guests can work together with numerous in-vehicle units as a part of a digital driving atmosphere projected on LED panels. The system’s eye-tracker displays the driving force’s gaze, which is then analyzed for check analysis and validation.
- SDV (Software program-defined Automobile) Zone highlights Hyundai Motor Group’s state-of-the-art SDV {hardware} and software program expertise, divided into two sections:
- E&E Structure options {the electrical} and digital (E&E) structure launched on the ‘Pleos 25’ developer convention. This structure reduces system complexity by consolidating the high-performance automobile pc (HPVC) and zone controllers, and allows steady software program updates by decoupling {hardware} and software program developments.
- SDV Testbed permits guests to work together with the Group’s next-gen infotainment system, Pleos Join, based mostly on Android Automotive OS (AAOS). Pleos Join allows seamless mobile-to-vehicle integration and incorporates the AI voice assistant Gleo AI, permitting superior voice management of infotainment options.
- UX Archive Zone paperwork the Group’s UX journey, providing sensory-themed exhibitions that spotlight milestones within the evolution of the Group’s UX. The primary exhibit, themed round Visible Expertise, showcases developments in data show applied sciences, equivalent to instrument clusters, middle consoles, head-up shows (HUDs), and digital facet mirrors.
Superior Analysis Lab: Immersive Analysis House
The‘Superior Analysis Lab’ is an immersive UX analysis facility positioned on UX Studio Seoul’s second ground. Its options are divided into three areas: UX Canvas, Function Improvement Room, and Simulation Room – Arc. These areas are designed to facilitate in-depth research and prototype testing for UX researchers and pre-recruited prospects.
- UX Canvas is a multi-purpose house for workshops and seminars between UX researchers and prospects.
- Function Improvement Room is a devoted analysis lab for the event of particular person UX ideas equivalent to autonomous driving UX, high-performance automobile UX, and human-machine interface (HMI). The room permits a versatile redesign of the house to shortly adapt to numerous UX ideas and themes. It’s only accessible to Hyundai Motor Group UX researchers and chosen members.
- Simulation Room – Arc permits researchers to validate their UX ideas developed from UX Canvas and the Function Improvement Room, utilizing a configurable check buck adaptable from compact sedans to full-size SUVs, six-axis movement simulators, and a big, 191-degree curved show product of 730 LED modules. The room simulates real-world environments, from world cities, and motor racing tracks for high-performance automobiles. The person and driving knowledge are collected by the digicam and sensors for future UX analysis and improvements.
Hyundai Motor Group is working its world UX Studios in cities world wide, together with Shanghai, Frankfurt, and Irvine, CA. to include region-specific person suggestions into UX idea growth. The Group goals to combine person preferences worldwide of their automobile designs, delivering constant innovation and worth throughout markets.
UX Studio Seoul replaces the unique UX Studio, which opened in Seocho in 2021, providing an expanded and extra accessible house for guests. Located at Hyundai Motor’s workplace in Gangnam, Seoul, the ability goals to ship the Group’s core values of mobility UX extra successfully to a wider viewers.
Beforehand, the UX Studio served as an inner collaboration platform for Hyundai Motor Group researchers throughout automobile planning, design, and engineering. Consumer analysis, a key element of the UX growth course of, was carried out privately, involving chosen prospects.
For extra details about the Group’s UX Studios or to order an expertise program, go to https://www.hyundai.co.kr/uxstudio.
