Domagoj Dukec might now not be the Head of Design over at BMW. Self-described as “an emotional rationalist,” he’s now in command of design over at Rolls-Royce. However his choices and directives proceed to form notion of the BMW model immediately. That gained’t cease anytime quickly, both. Primarily as a result of in 2020, when the Neue Klasse began to take form, Domagoj Dukec was the person in cost. Whereas not the one who penned it — that honor goes to Anders Thøgersen — it was Dukec on the helm and Dukec that selected the maybe unorthodox option to debut a Neue Klasse idea/imaginative and prescient automobile as a sedan. In any case, everybody is aware of SUVs are what’s in proper now. In Steve Saxty’s glorious e book BMW by Design, we ultimately get a glimpse at what steered Dukec towards the Neue Klasse we’ll get to know in 2026.
Why Imaginative and prescient Neue Klasse Debuted As a Sedan
“The sedan silhouette is an emblem for BMW,” Dukec begins. “It one way or the other connects with those that say ‘We thought this wouldn’t exist anymore, as a result of vehicles have to vary. They instructed us electrification and effectivity means all the things will appear to be a bar of cleaning soap,’” he continues. Which is an efficient callback to the origins of the Neue Klasse identify. In any case, the automobile that arguably birthed BMW as we all know it immediately additionally featured an understated, however sporty and aerodynamic, look. “We need to present…{that a} fashionable automobile may be extra environment friendly and possibly relay one thing from the ‘60s or ‘70s,” Dukec says. And in that respect, we predict it’s truthful to name the Neue Klasse a design success.
On Kind and Perform
In fact, BMW arguably might’ve achieved one thing comparable with an SUV. However Domagoj Dukec is satisfied that the sedan design was integral to showcase the brand new design language. “The sporty, elegant, three-box sedan is one way or the other the important thing, the core thought of BMW.” For purchasers involved with the lightning-fast change rocking the automotive trade, Dukec thought it was necessary to reveal that “some issues won’t ever change.” He acknowledges that the Neue Klasse’s three-box structure isn’t actually essentially the most aerodynamic. However he’s okay with that.
“Aerodynamics dictates a roof form that’s extra fluid,” Dukec begins, saying that designing Neue Klasse as a basic sedan was fairly difficult. “Subsequently, everybody within the trade goes for a extra aero, fluid model that appears tremendous aerodynamic.” Look no additional than the Mannequin 3 and even the brand new C-Class for an instance. “In fact, it’s extra aerodynamic,” he says, “however we need to be a special face within the crowd. To try this, it’s a must to make one thing that stands out, or will probably be simply one other one which’s been accomplished ten occasions.”
Straight From the Supply
We predict the Neue Klasse is an efficient search for the model. At the least a part of that will come from the influences the automobile’s designer, Anders Thøgersen drew on. “It wasn’t about muscular surfacing, however extra just like the 2002, E30, and E36 that have been pushed extra by their geometry and stance than their surfacing,” he says. We predict that’s a fairly correct abstract of what we like about Neue Klasse. Maybe it’s one of the simplest ways to make sure Neue Klasse joins the pantheon of iconic BMW designs.
Quotes have been borrowed instantly from Steve Saxty’s BMW by Design e book, simply one in every of many glorious BMW books Saxty’s penned. Get the complete scoop — full with sketches, early renders, and footage — by choosing up a replica your self.
