It was in 2002 when ALPINA revised its iconic badge for the fourth time for the reason that well-known emblem was created again within the Nineteen Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months below the BMW company umbrella. In response to a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the symbol is slated for a minor replace for next-generation automobiles.
Whereas we will’t share the brand new emblem right here as a result of copyright causes, you possibly can view it on the supply hyperlink beneath. It introduces a refined evolution that solely diehard ALPINA followers are more likely to discover. Purists will likely be glad to listen to that the only throttle on the left and the crankshaft on the proper stay. Nonetheless, the defend has been eliminated for a minimalist look. Talking of simplifying issues, the brand is proven in black and white. That mentioned, it wouldn’t appear proper for the standard pink and blue heart to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the newer submission from January 2025 issues the brand new emblem with out the addition of BMW to the brand new/outdated badge. This might counsel that automobiles will likely be marketed as BMW ALPINA in press supplies and ads, however the mildly revised emblem itself received’t incorporate the BMW identify.
BMW owns each emblems, that are registered below the next courses within the items/providers class. Class 12 covers: “Cars; drives for vehicles; engines for vehicles; elements and equipment for vehicles.” Class 35 consists of: “Provision of business data and provision of business data and recommendation to shoppers within the collection of services and products; retail and wholesale providers referring to vehicles and their elements and equipment.”
Curiously, the brand new emblem submitting additionally consists of Class 37. It refers to: “Set up, cleansing, restore, and upkeep work referring to autos and elements and equipment for autos; restoration of autos; rental, leasing, and letting of things in reference to the supply of the aforementioned providers, insofar as included on this class; recommendation and data referring to the aforementioned providers, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration providers for older ALPINA fashions. Possibly it can observe the identical technique utilized by BMW Basic to assist house owners of classic automobiles.
Regardless of the case, the new-era ALPINA below BMW’s management begins in 2026. The father or mother firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Supplied there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Sequence is making a return, probably joined by a next-generation X7. Each are mentioned to characteristic V8 energy and presumably even EV derivatives.
Pushing ALPINA additional upmarket will probably come on the expense of lower-tier fashions. Because of this, the B3, B4, and their crossover derivatives could possibly be residing on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can be anticipated to be dropped, as BMW is making ready to part out the 8 Sequence lineup.
Supply: German Patent and Trademark Workplace (DPMA) through CarBuzz
