Jacob & Co., the daring New York-based watchmaker recognized for its million-dollar timepieces which can be a favourite with A-listers and celebrities alike, is venturing deeper into the actual property section, partnering with UAE-based Ohana Improvement. Introduced in December 2024 with a Q1 2025 launch, Jacob & Co. Beachfront Residing by Ohana is a $1.3 billion luxurious beachfront group strategically located in Al Jurf, between the Emirates of Dubai and Abu Dhabi.
Set alongside a coastal stretch flanked by pristine seashores and nature reserves, the venture includes 457 residences starting from canal- and sea-view 1-3-bedroom flats beginning at $6 million to six-bedroom villas and sky mansions priced from $21 million. Design parts are stated to mirror Jacob & Co’s design identification. Residents can anticipate top-tier luxurious amenities and facilities, from designer interiors with glass-wrapped dwelling areas, infinity swimming pools, sky terraces, a personal marina, to signature eating choices, and the world’s first members-only Jacob & Co. Seashore and Residents Golf equipment.
Such initiatives are a mirrored image of the rising energy of name fairness within the luxurious actual property sector and will really feel like déjà vu when you’ve been protecting tabs on this profitable asset class. Watchmaker Audemars Piguet has collaborated on a luxurious resort in Switzerland. Over in Miami, automotive marques have already paved the way in which with high-end developments by Porsche, Bentley, and Aston Martin. Within the first-of-its-kind venture, the duPont Registry Group has partnered with Fortune Worldwide to develop a tower completely for automobile collectors, designed by none apart from the legendary Pininfarina.
It seems that this development is now catching on in Dubai. The Center Japanese metropolis and its environment have gotten the following upscale vacation spot for such high-end initiatives. For some context, Bugatti at the moment has a branded residential tower within the works, whereas aftermarket names like Masory and Brabus have additionally introduced their very own ventures mere weeks in the past.
Past automotive, manufacturers just like the Trump Group re-entered the scene, just lately asserting an 80-storey tower and resort. Eric Trump, who was within the metropolis in early Might, introduced that the $1 billion improvement will home the world’s highest outside pool. Vegas-based Wynn Resorts is growing the area’s first on line casino within the Emirate of Ras Al Khaimah, north of Dubai, and when you missed out on snagging a Palm Jumeirah handle, native developer Nakheel has revived the even bigger Palm Jebel Ali.
Set for completion by Q2, 2028, Jacob & Co. Beachfront Residing by Ohana is the luxurious watchmaker’s second main residential enterprise within the UAE, following its high-profile partnership on the upcoming Burj Binghatti Jacob & Co. Residences, the world’s tallest residential tower. In a market the place model names carry as a lot weight as blueprints, Jacob & Co. is staking its declare on much more than timekeeping.
Supply: Jacob & Co., Ohana Improvement
