A brand new, clearer and extra interesting graphic design, nevertheless it’s not simply the visuals that make the brand new product created by IBM for Ferrari’s racing division stand out.
The app unveiled right this moment in Miami is an ideal mix of IBM expertise and knowledge offered by Scuderia Ferrari HP. The purpose is evident: to revolutionize and improve fan engagement utilizing varied instruments, together with generative synthetic intelligence.
Now out there in English and, for the primary time, in Italian, the app features a brand-new Race Middle and Racing Insights developed with IBM watsonx for a extra immersive expertise. These AI-based options purpose to deliver followers even nearer to the actions of Scuderia Ferrari HP throughout race weekends and embrace:
AI-generated race summaries: post-race summaries of Scuderia Ferrari HP’s efficiency, out there inside hours after a race. Utilizing watsonx LLMs, advanced race knowledge is remodeled into compelling narratives that includes insights from drivers and the crew principal.
Submit-race insights and knowledge visualizations: dynamic graphics created with watsonx applied sciences that enable followers to work together with and consider post-race knowledge for drivers and the automobile, together with telemetry, climate, monitor circumstances, session outcomes, automobile and tire methods.
Historic insights on drivers and crew: analyses that present followers with comparisons between key moments from the 2025 races and previous milestones of Scuderia Ferrari HP, together with these associated to automobiles, drivers, and tracks. This data is generated by watsonx LLMs, together with IBM Granite, and is embedded within the AI-generated race summaries and different Scuderia Ferrari HP content material.
The app shall be up to date constantly, far more incessantly than earlier than. The actual problem shall be to ship content material even when the engines are off, however the crew has emphasised that the absence of the crimson automobiles on monitor is not going to stop the creation of unique content material utilizing knowledge, historic anniversaries, and anecdotes.
Interactive content material reminiscent of polls, brief movies, 3D experiences can even be created, and followers can have the chance to put in writing to the crew — together with the drivers — and chat by way of an AI-powered chatbot. Will probably be potential to request knowledge and statistics from each the current and previous of the Scuderia.
The brand new app is simply in its first part. All year long, will probably be enhanced with extra options and, in accordance with mission leaders, a membership function shall be launched by subsequent season. The purpose is to make the app inclusive, but unique, for all Ferrari followers who need to comply with the crew’s adventures in F1, WEC, and e-sports.
“IBM and Ferrari share a accountability for progress, innovation, and excellence,” mentioned Jonathan Adashek, Senior Vice President of Advertising and Communications at IBM. “With synthetic intelligence, we’re creating a brand new mannequin for digital fan engagement that brings them even nearer to Scuderia Ferrari, whether or not it’s a race weekend or not. The app is constructed with the identical knowledge and analytics applied sciences utilized by IBM purchasers throughout industries to ship enhanced buyer experiences, assist staff obtain new ranges of productiveness, and make extra knowledgeable, data-driven enterprise selections.”
“This app is supposed to deliver all our followers nearer to the center of Ferrari’s racing world,” mentioned Lorenzo Giorgetti, Chief Racing Income Officer. “With IBM’s cutting-edge AI expertise and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari title. The mission has simply been launched and can develop more and more full within the coming months, maximizing the potential of the instruments IBM is offering. I’m excited to see followers work together with this new app, getting into a brand new dimension of the Ferrari expertise.”
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