Dodge has simply launched a brand new advert for its all-electric Charger Daytona that sticks true to its engine-revving, muscle-car roots whereas ripping into EV rivals as “weak” and “soulless sleep pods.” Is it sufficient to transform its muscle-car fanbase?
The brand new advert goals to flip the script on environmental messages, beginning off on a somber notice about how Dodge is investing in EVs to not be stylish however to avoid wasting the planet. Then the narrator switches gears and says that Dodge is de facto aiming to avoid wasting everybody from the “lame, soulless, weak-looking, self-driving sleep pods everybody else retains polluting our streets with.” A tad aggressive, however maybe it is going to strike the precise tone with Dodge patrons, who aren’t, after all, early adopters on the EV entrance.
The ”Save the Planet” artistic is operating as a 30-second broadcast TV spot in addition to shorter clips on social media, plus a 60-second model accessible on YouTube.
For its new EV, Stellantis-owned Dodge says it’s counting on electrification as a software to push the boundaries of efficiency — all new powertrains within the Charger lineup surpass the powertrains that they change. The sll-new Charger Daytona Scat Pack runs the quarter-mile in an estimated 11.5 seconds and delivers Charger SRT Hellcat Redeye ranges of efficiency by reaching 0-60 mph in 3.3 seconds, with a complete output of 670 horsepower and 627 lb.-ft. of torque, whereas the Charger Daytona R/T delivers a complete output of 496 horsepower and 404 lb.-ft. of torque, a major efficiency enhance over earlier Charger R/T fashions.
The all-new Charger Daytona options an all-electric, 400-volt, twin motor system delivering muscle-car efficiency via customary all-wheel drive and a mechanical restricted slip differential, the corporate says. Along with efficiency options and drive modes, the Fratzonic Chambered Exhaust for the Charger Daytona “delivers a signature rumble and tactile sound wave output” – clearly Dodge isn’t going for the quiet EV vibe right here.
Dodge will supply two all-electric trims of the Charger Daytona two-door, designed with efficiency patrons in thoughts and sporting iconic R/T and Scat Pack badges. The Dodge Charger Daytona R/T could have a beginning US MSRP of $59,595, and the souped-up Dodge Charger Daytona Scat Pack will begin at a US MSRP of $73,190. The Dodge Charger Daytona R/T and the Charger Daytona Scat Pack, the primary all-electric autos from the Dodge model, additionally qualify for a full $7,500 federal tax credit score when leased.
Able to check out the world’s first electrical muscle automobile for your self? Get began right here with our hyperlink to seek out offers on 2024 Dodge Charger Daytona fashions at a seller close to you.
Photograph credit score: Stellantis
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