October 10, 2024 – Miami, FL – duPont REGISTRY Group (DRG), the trailblazer within the luxurious and unique automotive ecosystem, broadcasts the appointment of Michael Chapin as CEO of Petrolicious, its world well-known dwelling of traditional and collector vehicles content material. Petrolicious is thought for creating the highest-quality movies for auto lovers, with 142 million views on its YouTube channel alone.
Michael is a seasoned entrepreneur within the automotive trade and combines deep area experience with intensive expertise in media, ecommerce, and startups. He was not too long ago the founder and CEO of PartsHub, a cloud-based software program product for the automotive aftermarket, which was acquired by SEMA, the Specialty Tools Market Affiliation.
Petrolicious hosts unique automotive documentaries, brief movies and unique collection that commemorate the artwork of automotive tradition.
“The appointment of Michael to the lead the reboot of Petrolicious is a serious landmark in bringing again a reputation which means a lot to many traditional automotive lovers,” stated Antoine Tessier, CEO of duPont REGISTRY Group. “His distinctive background and boundless enthusiasm will play an important position in curating the essence of this useful model, and his group is tasked with recreating the type of content material that made its identify over a decade in the past.”
Acquired in 2024 by the duPont REGISTRY Group, Petrolicious has been by a number of possession transitions, now touchdown in a portfolio of veritable automotive aficionados together with duPont REGISTRY, Canossa Occasions, Cavallino, FerrariChat, and Sotheby’s Motorsport.
“From a younger age, I used to be obsessive about taking vehicles aside and studying exactly how all of the elements labored,” stated Chapin, noting his school days as a race mechanic, “Then, in a while professionally, my obsession shifted to constructing companies as an alternative of engines. Very like a racecar, each enterprise is a fancy collection of techniques and subsystems, all working in excellent concord.
“Petrolicious impressed automotive lovers around the globe and it’s necessary that we return to those core values of emotional storytelling. The love between a driver and their automotive is what transcends all cultures and backgrounds. It’s what unites us.”
About duPont REGISTRY Group
The center of the Pushed Way of life division, the duPont REGISTRY Group is the world’s main luxurious ecosystem, encapsulating the tradition, neighborhood and commerce of the high-end automotive way of life. Constructed by among the greatest names within the luxurious automotive house, duPont REGISTRY Group represents a vibrant neighborhood of members worldwide nurtured over almost 4 many years. Its portfolio contains duPont Registry, Canossa Occasions, Cavallino, Petrolicious, FerrariChat and Sotheby’s Motorsport.
About Petrolicious
Based in 2012, Petrolicious is a number one platform devoted to celebrating automotive tradition and historical past by high-quality storytelling, movie and media. It’s identified for producing award-winning automotive content material that caters to traditional automotive lovers, capturing the essence of driving and design. With a give attention to collector vehicles, Petrolicious connects automotive lovers around the globe with compelling narratives and insights into the world of classic vehicles.
